Ford Snaps Up ‘Black Diamond’ Trademark That Was Formerly Used By GM

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Ford has filed an application to trademark ‘Black Diamond’ with the United States Patent and Trademark Office, Ford Authority reports.

In the application, Ford specifies that the name will be used for “land motor vehicles, namely, passenger automobiles, pick-up trucks, sport utility vehicles.”

Also Read: 2021 Ford ‘Baby’ Bronco Won’t Look Like A ‘Baby’ Defender, But It’s Amusing All The Same

Funnily enough, General Motors previously used the ‘Black Diamond’ name with the 2013 Chevrolet Avalanche Black Diamond Edition, with its badge depicting three snow-covered mountain peaks.

GM’s ‘Black Diamond’ badge

If Ford decides to use the Black Diamond name in the same way GM did, it could be used to denote a rugged, off-road-focused version of one of its utility vehicles, perhaps the upcoming Ford Bronco or a pickup truck like the Ranger or F-150. Ford Authority also suggests it could be used to denote a shade of black that’s set to be introduced in the near future.

Either way, it’s difficult not to smile at Ford’s decision to snatch a name formerly used by its cross-town rival.

We happen to think the Black Diamond name would work very well for the new Bronco. A host of previous patents have indicated that Ford is readying its new SUV with a series of Jeep Wrangler-like parts, such as removable doors, to make it the most rugged vehicle in its range. In addition, Ford is already developing numerous parts for the Bronco with cargo accessories manufacturer Yakima.

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